Imagine 1000's of organizations and businesses that work for peace and sustainability establishing such collaborative working relationships and being so well linked around the world that a success in one region is soon modeled in dozens of others!

Imagine those organizations participating in global events that take place several times a year, with substantial media coverage, in which visionaries, activists, artists, celebrities, diplomats, socially responsible business leaders, forward thinking government officials, and the general public come together to celebrate, share information and take action regarding issues that affect the whole planet!

Now imagine after each event thousands of new people get involved, and eventually millions swell the ranks (and fill the coffers) of non-profit peace and environmental organizations and sustainable businesses worldwide, transforming society and themselves, consciously and collectively using their buying power, their voting power and their people power to move us visibly toward a world that works for all!

We can imagine it because we're beginning to make it happen! We've put together a practical strategy and an incredible team to carry it out!

With the support of Honorary Co-Chairs Jane Goodall, Hazel Henderson, Robert Thurman and many others, We, The World's team of major event organizers is coordinating a convergence of local and global consciousness-raising festivals, concerts, civic actions, and other activities called 11 Days of Global Unity Sept. 11 - 21, 2004. (See 11 Days for details.) This will launch an ongoing series of global events in the coming years that is the core of our international strategy for building mass public awareness and involvement in the work of peace and sustainability.

At We, The World we believe building mass public involvement (especially in the wealthiest countries) is a critical strategy not sufficiently developed in current peace and sustainability initiatives.

Most civil society organizations and coalitions lack the public support (resources and political will) to effectively and comprehensively address root causes in order to end poverty, violence, ecological damage and other crises that affect all life on earth.

We feel that these problems will persist and could get substantially worse during the next 20 years until a "critical mass" of concerned people is formed and becomes aware of itself. These people (about 2% worldwide, particularly in the wealthiest countries) will be inspired to increase their understanding of complex global issues and begin to see themselves individually and collectively as the leading edge of an international movement that generates political will and the enlightened consumer power needed to create a world that truly works for all.

11 Days of Global Unity (11 Days) and the continuing series of Public International Events will have elements that address each of the components necessary to build public involvement in creating a peaceful sustainable world, especially in countries that control the most resources. Briefly, and in broad terms, they are:

ENGAGE AND INSPIRE THE PUBLIC using an ongoing series of theme-based multi-country concerts, festivals and celebrations (starting with 11 Days) that open hearts, capture the imaginations of the millions of people and begin to build a sense of global community.

 

RAISE PUBLIC AWARENESS ABOUT ISSUES THAT AFFECT US ALL.at these global events, with accompanying major media exposure and through promotion of alternative media sources of information.

 

INVOLVE LARGE NUMBERS OF THE PUBLIC IN INDIVIDUAL AND COLLECTIVE ACTIONS during concerts and festival events, including a) coordinated civic actions that generate political will, and b) building ongoing broad support for civil society organizations. Over time this direct public involvement will benefit individuals and society by:

Accomplishing much-needed achievements in the areas of: insuring basic human needs are met worldwide; ecology and animal concerns; creating ethical economic systems which foster business responsibility regarding labor, the environment and other areas; creating sustainable green communities; renewable non-polluting energy source development and funding; promoting holistic health; interfaith dialogue; spiritual renewal; and many other areas concerning the interests of people and other life around the world.

Inspiring a sense of meaning and purpose for participants.

Dissolving cynicism and powerlessness while building optimism about the future.

Accelerating the cultural shift toward supporting sustainable and life affirming social, economic and political institutions whose bottom line is the well-being of all people and other life.

FOSTER PERSONAL TRANSFORMATION by:

Promoting holistic health of one's mind, body and spirit.

Encouraging authentic, compassionate, nonviolent communication and connection with self and others.

Increasing understanding about the critical connections between personal health, societal health and the well-being of all life on Earth.

At We, The World we very much appreciate the generosity supporters have shown in the past. They have made it possible for us to successfully engage in Student-UN Videoconferences, conference and other event production and promotion, information dissemination, presentations at conferences and other gatherings, television production, and many other activities of benefit to civil society and the public.

Now we have an opportunity to combine all these individual activities and bring them to the next level in the production of 11 Days of Global Unity.

You can play a major role in launching this strategy. With the potential to create a Turning Point in the global movement to create a peaceful sustainable world, you and/or your colleagues can become "Visionary Investors" who will help launch this strategy for a relatively small amount of funding.

 Your generous support will allow us to supplement our existing organizing infrastructure to more effectively complete the following:

€ Outreach to potential major sponsoring organizations for 11 Days of Global Unity
€ Outreach to potential major celebrity endorsers for 11 Days
€ Outreach to potential major celebrity performers for 11 Days
€ Create Business Sponsorship packages for 11 Days
€ Develop other funding sources for 11 Days
€ Create Media Rights packages for 11 Days and outreach to Major Media
€ Hire PR personnel for 11 Days
€ Launch portions of the Global Resources Network needed to effectively connect and organize hundreds of organizations for 11 Days
€ Outreach to Technology Sponsors who will design and implement satellite, web and other technology to connect 11 Days events with the public.
€ Design programming content and oversee key events for 11 Days
€ Oversee creation and promote signings of the Declaration of Interdependence.for 11 Days
€ Actively involve our extraordinary Advisory Board of accomplished leaders and visionary thinkers that has supported and endorsed We, The World's strategy over the years.
€ Maintain administrative costs

I am looking forward to connecting with you very soon!

With appreciation,

Rick Ulfk
Founder and Director of We, The World
(and the rest of our Team)